ReviewA must read. Lyseggen provides a road map for how to use market insights to transform how we run our organisations from the bottom up to the board room -- Peter Tufano, Peter Moores Dean, Oxford University Said Business SchoolAbout the AuthorJorn Lyseggen is the Founder & CEO of Meltwater. A Norwegian entrepreneur and philanthropist, his previous ventures included 2 exits and an IPO. He founded Meltwater in Oslo, Norway in 2001 with an investment of just $15,000. Built on the notion of Outside Insight, Meltwater is now a global leader in B2B online media intelligence, with over 55 offices across six continents. He founded the Meltwater Entrepreneurial School of Technology (MEST), a training program, seed fund and incubator for African entrepreneurs, in 2008, and launched Shack15, a data science hub in London, in 2016. Jorn has been featured on CNN, TechCrunch, TedX and more.Jorn LyseggenPaperback:336 pagesISBN-10:0241288266ISBN-13:978-0241288269Product Dimensions:15.3 x 2.4 x 23.4 cmPublisher:Portfolio Penguin (28 February 2017)Language:English